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14 November 2022

Introducing a brand new Raison

Company merge, brands identity, new features and more!

Most of you know that Raison app is backed by Raison Asset Management, a US SEC-regulated fund. Raison app allows you to buy fractional shares of private companies, creating a diversified venture portfolio even for non-accredited investors, while Raison Asset Management serves mass affluents and HNWI.

Today, we are merging the two companies under one brand with a new visual identity.🥳

Since the launch of SpaceX’s shares sale on DLT in 2019, the mobile app Raison has provided retail investors with the unique opportunity to invest in big private tech companies, such as ConsenSys, Kraken, and Neuralink, in a few clicks.

Thanks to fractional shares, the entry ticket is being lowered to only a few US dollars, enabling users to build off a diversified venture portfolio with any amount of capital. Given the merger, Raison's mission is now to transform the wealth management market by providing various investment tools for both retail and HNWI investors.

Raison app users with considerable capital will get access to exclusive venture capital & private equity deals along with third-party shared accounts to easily work with private asset managers and financial and tax advisors (​​the latter tool is under early development).

"In the current uncertainty on financial markets, we see an urgent need for solutions that help investors to comprehensively evaluate their financial statements and to make informed investment decisions. We have been steadily moving toward such a tool for a long time. The team has been preparing to initiate the merger of the businesses as smoothly as possible. Almost all the major industries in the world are adopting digitalization, convenience, and simplicity of their services. We will move on following this progress."

Alex Zaitsev

CEO and co-founder of Raison app

The update will include new features and be packaged in a new UX-friendly app design. All of this is currently in the process, including testing some features. We have come a long way and are excited about what the future holds for Raison!

Stay tuned! 🤗

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